There are five types of S.T.A.R. moments:
• Memorable Dramatization:
Small dramatizations convey insights. They can be as simple as a prop or demo, or something more dramatic, like a reenactment
• Repeatable Sound Bites: Small, repeatable sound bites help feed the press
with headlines, populate and energize social media channels with insights, and give employees a rally cry.
Evocative Visuals: A picture really is worth a thousand words—and a thousand emotions. A compelling
image can become an unforgettable emotional link to your information.
• Emotive Storytelling:
Stories package information in a way that people remember. Attaching a great story to the big idea makes it easily repeatable
beyond the presentation.
• Shocking Statistics: If statistics are shocking, don’t
gloss over them; draw attention to them.
From: Resonate by Nancy Duarte