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In a redoubled effort to capture consumers’ attention in this sputtering economic recovery, some paint companies
are hoping to distinguish their brands with names that tell a story, summon a memory or evoke an emotion — even a dark
one — as long as they result in a sale.
-Tell a story
-Summon a memory
-Evoke an emotion —
even a dark one ????
New color names by paint companies
Interactive Feature - "Name the Color" Game
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